Performance Focus Ltd was founded by Simone Lewis, a globally experienced leader, executive coach, educator, former elite athlete and sport scientist, with a track record that spans from pitch to boardroom.
Simone is joined by Nicola Lewis-Paddison, a skilled coach and facilitator, with deep experience in team development, coaching psychology and wellbeing.
Together, we bring decades of practical, evidence-based experience - not just in elite sport, but also across education, healthcare, public sector and commercial business. Our work is grounded in psychology, learning theory and lived leadership.
We don’t offer surface-level fixes. We go deep, helping leaders and teams build clarity, connection and capability where it matters most.
Why choose performance focus ltd?
Proven success in delivering transformational change in high-performance, high-pressure environments
A rare combination of strategic expertise and coaching depth, spanning sport, education, business and wellbeing
A human, authentic approach - We connect with people at every level, from C-suite to team room
Fully bespoke support - Agile and responsive to your unique needs
Using tools and methods grounded in cutting-edge evidence-based practice from psychology, sport, education and business.
Delivery that is direct, practical and full of purpose - No fluff, no jargon
Whether working 1:1 with senior leaders, developing full team programmes, or supporting culture change, our goal is always the same:
To help people get better at what they do and feel better doing it.
Meet Simone - ceo & founder
Visionary leader and innovator in high performance sport with a track record for cultural change and people development in professional football with the English Premier League and Right to Dream.
Worked with FIFA on global leadership development, and previously the Head of Learning and Development at the Premier League,
Simone is passionate about building strategy and creating programmes and interventions to develop people. At the Premier League she engineered transformational change through the creative design of large development initiatives for coaches, coach developers, managers, leaders, senior teams, players, Premier League staff and to address diversity. She was responsible for 400 people’s development across professional football and led a team of over 140 experts.
Simone was most recently the Chief Culture Officer at Right to Dream, previously the Head of Science and Medicine and a senior leader at TeamBath, one of the UK’s leading high performance centres, had a 10 year career in Higher Education, was an international and professional athlete and coach in the Olympic Sport of Volleyball and is an accredited executive coach (EMCC) and sport scientist (BASES – Psychology) – passionate about developing individuals, teams and organisations in sport.
Simone is the founder and director of Performance Focus Ltd providing consultancy and coaching to individuals, teams and organisations across high performance sport and business.
Her aim is to challenge and support people in the arena via the sharing of her learning and vulnerability and to collaboratively inspire holistic, transformational growth.
“In Simone you will find an exceptionally diligent, insightful, and capable professional who keeps people at the heart of her work. Her interpersonal skills ranging from two way communication to balanced conflict management are her quiet superpower. She is an asset to any project”
Dr Pippa Grange. Author of the Bestselling Book Fearless, Psychologist, Former CCO at Right to Dream, and former Head of People and Teams at the Football Association
Meet the team
Simone is joined by a team of leading experts whose expertise and real-world impact spans professional football, high performance sport, business, psychology, the military, healthcare and education. The team is carefully chosen for each project to suit your needs.
Nicola Lewis-Paddison, Director Education & Wellbeing Specialist & Executive Coach,
Martin Hewitt, Associate Adventurer & Ex-Army Officer, presenter on Leadership, resilience and teamwork.
Christine O’Shea, Associate Business Psychologist Chartered Psychologist & Leadership Coach, developing versatile leaders for lasting Impact
Heidi Hunter Cope, Associate Business Psychologist Specialising in organisational change, leadership development, and coaching.
Jules Smith, Fractional Marketing Director Providing strategic marketing expertise to growing businesses.
We also provide access to;
A highly skilled team of;
High Performance Sports Coaches - from Olympic & Professional Sports, such as Rugby, Football, Tennis and Netball.
Expert Researchers
Performance Staff and Performance Directors
Executive Coaches & Mentors
Working with
Lets start a conversation
Ready to explore how Performance Focus could support you or your team?
Fill out our contact form to book a no-obligation discovery call.
